Mindworks’ Weblog

Thinking Matters

Testing the market

Posted by Andrew Cooper on August 1, 2008

As a result of a fascinating discussion today with Roger Croft, from this company, I’ve decided to move into retail.

It’s something I’ve always wanted to do with the Mindworks material.  The current version of the Mindworks Approach is based on 11 years of practical experience with thousands of users from large and small organisations and also some budding entrepreneurs.   A ‘starter pack’ version of the full Mindworks Box (see the products and services tab) is, I think, well suited to the retail market and users will be able to buy additional material online.  I’m also going to offer blog-based mini websites to purchasers so that they can record their ideas and insights as they work through the process and, if they wish, make their thinking available to others.

The process around which the Mindworks Approach is based can be – and has been – used by individuals and families to think about ways of improving their lives,  This is an aspect of its use I’m particularly hoping to address via a retail offering, backed up by a collection of websites aimed at developing a community of users.

Of course, I have no idea whether it will actually sell but Roger came up with the brilliant idea of testing the market at …. well see if you can guess before scrolling down…

A clue

A clue

… an actual market!  Hurrah! (Maybe that clue was a bit too obvious).  There are a number of farmers’ markets in the area which would be ideal, assuming they’ll let me have a stall.   So, that’s the plan. I’ll also offer the Mindworks Starter Pack online : check back by the end of this weekend for details or set up Bloglines if you haven’t already (see the ‘changes’ tab) and it will tell you when I make an annoucement.

My aim is to sell if for less than £20.00, which means purchasers will have a choice between a starter pack at less than £20.00 or the whole works, a full Mindworks Box and 10 hours of online one-to-one coaching, for £1500.00. Various intermediate options will be available.

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One Response to “Testing the market”

  1. I should probably point out that I can only speak for myself when I said that the conversation with Roger was fascinating. Roger probably has conversations like that every day.

    As you’ll see from the PRD website, Roger’s expertise is to do with helping entrepreneurs and businesses bring new products to market. When I get round to building the nuclear powered tea pot that has been mentioned in numerous earlier posts, Roger is the man to help me to get Tescos to sell it.

    We have a common interest in innovation, but the kind I most often work on is innovation in organisations: i.e. helping people to think about how to make their organisations work better and then to implement their best ideas.

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