Mindworks’ Weblog

Thinking Matters

How frightened are you?

Posted by Andrew Cooper on January 13, 2009

 

The BBC's 'the end is nigh' logo

The BBC's 'The End is Nigh' logo

Since early this morning the lead story at the BBC News website has been this report on a survey of business confidence in the UK.  Clearly the ‘business leaders’ (the British Chamber of Commerce) who conducted the survey reported in the item are running out of adjectives to describe the awfulness of the current economic situation.  So ‘frightening’ is what they went for.  Dramatic stuff.  

Having lived through three recessions (1973-5, 1979-82 and 1989-92) I can’t remember any of them being described as ‘frightening’.   

The BBC, meanwhile, continues to pile on the agony with it’s ‘hell and damnation’ logo featuring on all TV news broadcasts and web pages related to what it is still calling a ‘downturn’.  Downturn is much too mild a word, don’t you think?  If they really want to scare the bejaysus out of us I would have thought ‘Meltdown’ at the very least or perhaps ‘The (economic) End Is Nigh’.    I wonder if they’ll replace the logo with an upwards pointing arrow if and when the downturn ever becomes an upturn.

Language is so important when discussing these things, isn’t it?  I don’t want to underplay the seriousness of our current situation – inasmuch as anyone actually understands it –  but I can’t help feeling that the use of such hyperbolic language by the media, politicians and ‘business  leaders’ is helping to ensure that a vicious cycle is deepening by the minute.

It’s at times like that this that real leadership is needed.  People who really can change the way that people think and act.  On this side of the Atlantic at least, real leaders seem to be in very short supply just now.

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